Project: DAZE Sunglasses         Design, Art Direction, Branding & Visual Identity

DAZE is a contemporary sunglasses brand built around the idea of effortless style, sunny days, and a relaxed lifestyle. Inspired by the concept of a “Sunny State of Mind,” the visual identity was designed to capture a sense of warmth, confidence, and simplicity. The branding combines a warm color palette, clean layouts, lifestyle photography, and an editorial yet approachable visual language. Positioned between city life and beach culture, DAZE embraces a versatile, modern aesthetic that feels both aspirational and authentic. The project also included a social media direction focused on product photography, lifestyle content, editorial close-ups, styling, moodboards, and seasonal campaigns, creating a cohesive brand experience across digital touchpoints. The result is a clean, sun-driven visual identity that communicates effortless style and positions DAZE as a desirable, contemporary brand for a new generation of consumers.